Analysis

Consumer and branded forest products are sensitive (May 2009)

Sep 2009

The pressure on suppliers comes from customers in the US and Europe, which in turn comes from consumers who are educated by the media and NGOs like Greenpeace. The easiest targets for the media and NGOs are leading brand names like Home Depot and consumer products such as furniture and copy paper. The most sensitive markets are the US, Canada and Northern Europe. There is some pressure in Japan with China, Taiwan with the rest of the world some way behind. If your business is the supply of wood to leading retailers in the US and Europe, you need to get your products certified to a suitable forestry standard..

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