Analysis

First consumer label for wind power launches (Nov 2011)

Nov 2011

By Ekobai Contributor, Sustainable Forestry

By Ekobai Contributor, Renewable Energy

WindMade, the technical standard for the first global consumer label for companies to buy wind power and other clean renewable energy launched last month.

The label will identify organisations and products that use wind power in their operations or production and is backed by companies and organisations including WWF, Vestas Wind Systems, the Global Wind Energy Council (GWEC), the LEGO Group, Bloomberg and PricewaterhouseCoopers

Interested parties can apply to use the label to communicate the share of wind power and other renewable sources in their overall power consumption demand. The standard requires that a minimum of 25 per cent of electricity consumption is from wind power. 

The wind energy share can be procured through a company-owned wind power generation facility, a long-term Power Purchase Agreement for wind power, or the purchase of high quality Renewable Energy Certificates approved by WindMade. The exact percentage of the wind energy share will be stated on the label.

WindMade is the first ecolabel to be supported by the UN Global Compact. Georg Kell, Executive Director of UN Global Compact stated: “It is fully aligned with our mission to promote greater corporate sustainability as the critical business contribution to sustainable development. As a tangible and meaningful consumer label, WindMade can go a long way in advancing the use of renewable energy around the globe.”

The UN Global Compact is hosting a launch event in New York on 18 November where the first companies and brands to be certified under the WindMade ecolabel scheme, will be revealed.

If the new label gains consumer traction, it could help significantly boost the renewable energy sector. 

 

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