Analysis
RSPCA backs Leaping Bunny product certification (Nov 2011)
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Nov 2011
By Ekobai Contributor
The Leaping Bunny label received a further boost in the UK cruelty-free market recently through a partnership with leading animal welfare charity the RSPCA.
The RSPCA will now direct supporters to the international product certification scheme, describing it as "The most widely recognised system for identifying cosmetics products that are free from animal testing". This is part of the RSPCA's widely-praised effort to use consumer power to reduce suffering for animals.
Consumers looking for products which are free from animal testing can now access the comprehensive list of certified companies via the RSPCA website, introducing Leaping Bunny certified products to a large new customer base.
High-profile certified companies include M&S, Superdrug, Sainsbury’s, The Co-operative, Method, Martha Stewart and Liz Earle.
Leaping Bunny certified companies should ensure they are listed on the BUAV’s Go Cruelty Free website to maximise exposure and benefit from the association with the RSPCA in the UK.
Cosmetic and household product companies seeking cruelty free certification in the UK and Europe can apply via the Go Cruelty Free website. Companies in the US and Canada should visit LeapingBunny.org. Ekobai features a wide range of Leaping Bunny certified companies and products.
Find out more about cruelty free standards.
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