RSPCA backs Leaping Bunny product certification (Nov 2011)
Updates and Sector News
By Ekobai Contributor
The Leaping Bunny label received a further boost in the UK cruelty-free market recently through a partnership with leading animal welfare charity the RSPCA.
The RSPCA will now direct supporters to the international product certification scheme, describing it as "The most widely recognised system for identifying cosmetics products that are free from animal testing". This is part of the RSPCA's widely-praised effort to use consumer power to reduce suffering for animals.
Consumers looking for products which are free from animal testing can now access the comprehensive list of certified companies via the RSPCA website, introducing Leaping Bunny certified products to a large new customer base.
High-profile certified companies include M&S, Superdrug, Sainsbury’s, The Co-operative, Method, Martha Stewart and Liz Earle.
Leaping Bunny certified companies should ensure they are listed on the BUAV’s Go Cruelty Free website to maximise exposure and benefit from the association with the RSPCA in the UK.
Cosmetic and household product companies seeking cruelty free certification in the UK and Europe can apply via the Go Cruelty Free website. Companies in the US and Canada should visit LeapingBunny.org. Ekobai features a wide range of Leaping Bunny certified companies and products.
Ekobai.com is a supplier directory listing over 50,000 companies from around the world producing and selling products certified to sustainability and organic standards such as Fair Trade, FSC, MSC and the Soil Association mark. Our B2B directory is free for companies to list on and the information is open to all viewers at no charge. Companies listed on ekobai.com find new customers from around the world and buyers can short list and contact new suppliers based on ethical and sustainability criteria.