Analysis

Fairtrade Cadbury Dairy Milk expands into Canada, Australia and NZ (Sept 2009)

Sep 2009

Canada, Australia and New Zealand have committed to certifying Cadbury Dairy Milk as Fairtrade as early as 2010. Following this move, the fairtrade labelled Cadbury Dairy Milk bars will represent one quarter of global sales and will quadruple fairtrade cocoa sales from Ghana from 5000 to 20,000 tonnes. Cadbury’s increased commitment to fairtrade chocolate is of key significance in the continuing mainstreaming of the FAIRTRADE Mark.

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