Analysis

Certification and Markets: An ekobai.com Newsletter (June 2013)

Jun 2013

80% of US Parents Buy Organic: The US Organic Trade Association  has released a “2013 US Families’ Organic Attitudes and Beliefs Study”  which states that 81% of US families purchase organic produce, one of the highest in the world and far higher than is conventionally thought.  Organic Market Info’s report on the study remarks that “nearly half of those who purchase organic foods said they do so because they are “healthier for me and my children.” Additionally, parents’ desire to avoid toxic and persistent pesticides and fertilizers, antibiotics and growth hormones, and genetically modified organisms ranked high among the reasons cited for buying organic products.”

 Stop & Shop Expands Labelled Sea Food: New England, US based grocery retailer Stop and Shop  with 300 stores throughout the Northeast US has launched a Sustainable Choice program.  According to the retailer: “program to help customers make an educated choice on products that are sustainable, safe, and responsibly produced. Beginning in the seafood department, a “Sustainable Choice” icon alerts customers to those seafood items that have been responsibly farmed or fished and are certified by a qualifying eco-label or are listed on the New England Aquarium’s Best Choices list.”

 New Sustainability Marks: UL (Underwriters Laboratories) < http://www.ul.com/global/eng/pages/ > is a safety and environmental consulting and certification company headquartered in Illonois, US It maintains offices in 46 countries.  The firm has recently made a push into the sustainability arena, with the purchase of consumer facing sustainability and health rating firm Good Guide last year.  UL announced in May 2013 the launch of new certification marks for its portfolio of services, including the GREENGUARD and ECOLOGO certifications. The new marks consolidate ecolabels gained through acquisition, leverage UL's trusted brand, and bring additional clarity to the marketplace.  “The new UL Environment certification marks are a powerful tool offering consistency and connecting purchasers to healthier, more sustainable products they can trust," says Sara Greenstein, president of UL Environment.

 H&M to Stay with Bangladesh: The recent industrial disaster in Bangladesh has caused intense debate within the political, business and sustainability worlds as to the root cause of the building collapse that caused more than 1000 deaths.  Needless, several of the leading brands whose sourcing was associated with the incident have announced they would no longer source textiles from the country – see article on Tesco.  However, one of the world’s leading clothing retailers, H&M has pledged to stick with its Bangladesh suppliers, as detailed in Ecotextile News.

 

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