Analysis

Ekobai Newsletter: Eco-certification and markets (March 2014)

Mar 2014

Summary

North Face and Levi introduce their own eco standards, offering to share with others.  A major study on eco labeled goods shows a US$ 40 bn market which grew by 40% in 2012, and the EU will accept certification to certain standards as proof of sustainability for public procurement.

North Face Launches Standard:  US outdoor brand North Face has released a standard for Sustainable Down.  The standard covers activities from farming to the trading chain of down-related products.

40% Increase in Eco-Labelled Production to $36 billion: The IIED reports on a multi-organizational study on the production and consumption of eco and sustainable labelled products.  The State of Sustainability Initiatives (SSI) Review 2014 provides a bird's eye view of market and performance trends of the 16 most prevalent standards initiatives, such as the Forest Stewardship Council, Organic, and Rainforest Alliance — across ten leading commodity sectors. The Review reveals double and triple digit growth across the majority of initiatives surveyed. Certified goods with an estimated trade value of US$36.1 billion in 2012, and a much higher market value, were studied.  Details of the study can be found.

Certification is Proof of EU Sustainability: ISEAL reports that certification to certain standards can be proof of sustainability according to EU public procurement rules.  " Previously, the EU rules that organise how public authorities purchase goods and services had mostly given preference to lowest cost. The new rules aim to give more prominence to sustainability and quality considerations.  The revision took place as part of achieving the Europe 2020 objectives that encourage wider use of green procurement that supports “a shift towards a resource efficient and low-carbon economy.” 

Water Standard from Levis: Levi Straus & Co is claiming an industry first with the launch of a new standard for water recycling and reuse in apparel manufacturing. The standard provides its supplier facilities with detailed technical guidelines to help them re-use and recycle water - and reduce fresh water usage - and Levi says it will share it with other textile industry stakeholders. 

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