Analysis

Marks & Spencer to sell Fairtrade vegetables (May 2010)

May 2010

Marks & Spencer will be launching Fairtrade Foundation-certified vegetables, after years of negotiations with the certifying body. The first vegetables to go on sale will be green beans from Kenya, although Marks & Spencer are hoping this will soon be followed by other types of vegetables.

The motives behind this move, according to the retailer, is to not only help consumers ease their consciences, but to also create new opportunities to invest in community projects for hundreds of small farmers in Kenya. More here.

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