Strong growth for Rainforest Alliance across all key areas in 2010 (May 2011)
Updates and Sector News
By Ekobai Contributor
In 2010, the Rainforest Alliance claimed an impressive market share across forestry, coffee, tea, cocoa and sugar certification and looks set to continue growing.
According to figures just released, the Rainforest Alliance’s SmartWood programme held on to its position as the leading certifier to the Forest Stewardship Council’s (FSC) standards. It certified 9.2 million acres of forest land to FSC standards, increasing its total forest management area by 6% to 156 million acres globally.
Meanwhile, its SmartSource programme, which works with retailers and brands on responsible sourcing, established new partnerships with well known companies including ASDA, Oriflame and General Mills. The combined value of SmartSource client products is now over US $20 billion dollars or 22 million tons of pulp/paper.
The organisation also continues to perform well in the coffee market. In 2010, more than 219,000 metric tons of coffee were produced on Rainforest Alliance Certified farms, representing a massive 30% increase from 2009 and representing an estimated 2.5 percent of the global coffee market. There was also a sharp rise in Rainforest Alliance certified tea production which went up 53% from 2009 and at 120,000 metric tones represents 3.2 percent of all global production.
This market share is set to grow even greater over the next five years as Tetley, the world’s second largest tea company, has committed to sourcing all of the tea for its Tetley brand from Rainforest Alliance Certified farms by 2016.
Other impressive figures for 2010 include an increase in production of Rainforest Alliance cocoa (up 319%); a 24% rise in the number of companies registered to buy and sell Rainforest Alliance certified goods (up 768 to 2416); and a 34% increase in the uptake of the organisation’s sustainable tourism program.
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