
Fair Trade began modestly in the 1940s when a few small North American and European organizations reached out to poverty stricken communities to help them sell their handicrafts to well-off markets. Later a fictional Dutch character Max Havelaar was developed as an advocate for exploited coffee pickers. Today Fair Trade is a global effort. Fair Trade USA and the Fairtrade Labelling Organizations International (FLO) have extended their reach beyond crafts and coffee. Consumers can enliven developing countries relieve exploitation and promote environmental sustainability by purchasing Fair Trade-labeled tea cocoa fruits vegetables herbs spices sugar honey wine flowers grains and rubber products. Click through our history highlights to learn more.
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