Bra Miljoval - Good Environmental Choice Sweden
Auditing / Certification Body
Third party assessed by non-verified bodies
Global Ecolabelling Network (GEN)
Biodegradable and Recycling, Carbon, Energy Efficiency, Environmental Management, Waste and Chemicals Management, Water Related
Bra Miljoval is the ecolabel of Swedish Society for Nature Conservation. It is referred to as "Good Environmental Choice" in English. SSNC started ecolabelling in 1988 on laundry detergent and paper. This label focuses on fairly widely used products and services that have a major impact on the environment. The Nature Conservancy began with campaigns for unbleached paper, mercury-free batteries, and environmentally-adapted laundry detergent and has expanded to several other products and services. Before a product or service is allowed to display the Good Environmental Choice ecolabel it must meet certain criteria. It is not just consumer goods that affect the environment. Since factors such as travel and electricity consumption also have major environmental consequences, the Swedish Society for Nature Conservation has included services in its eco-labelling program. It has criteria for passenger transport, goods transport and electricity supplies.