The ECO Certification logo is a globally recognized brand which assists travellers to choose and experience a genuine and authentic tour, attraction, cruise or accommodation that is environmentally, socially and economically sustainable. The ECO Certification program assures travellers that certified products are backed by a strong, well managed commitment to sustainable practices and provides high quality nature-based tourism experiences. The ECO Certification Program is a world first. It has been developed to address the need to identify genuine nature and ecotourism operators. It is also now being exported to the rest of the world as the International ECO Certification Program. Australias leading and most innovative ecotourism products, providing an opportunity to learn about the environment with an operator who is committed to achieving best practice when using resources wisely, contributing to the conservation of the environment and helping local communities.